Ad placements#
Banners and advertising on the site. Find them under Sdílené moduly → Reklamní plochy and → Reklamy.
Placement and ad#
A placement is a spot on the page. An ad is what appears in it. One ad can sit in several placements.
The placement#
| Field | Purpose |
|---|---|
| Width and height | the size of the spot |
| Class and identifier | how the placement is inserted into the template |
| Active | a disabled placement is not drawn on the site at all, ads included |
Set the size to what you intend to put there
A stated size holds the space, so the page does not jump when the ad loads. Without it, the content shifts under the reader's hands.
The ad#
| Field | Purpose |
|---|---|
| Name | internal designation |
| HTML code | what is displayed |
| Valid from / Valid until | when it should show |
| Maximum impressions | the cap after which it stops showing |
| Maximum clicks | the same for click-throughs |
| Number of views and Number of clicks | the measured figures; read-only |
| Show everywhere | on every page of the site; without it only on the selected pages (see below) |
| Active |
Page targeting#
In the Cílení na stránky (page targeting) section of the ad form you decide on which pages of the site the ad appears:
| Setting | Where the ad appears |
|---|---|
| Show everywhere ticked | on every page (the selected pages are not used) |
| not ticked, pages selected | only on those |
| not ticked, no page | nowhere |
Add a page with the Add page button: start typing its name, or pick it via Select. On top of that the ad only shows in placements that are inserted on that page — see the Reklamní pozice (ad positions) section of the form.
Without a page and without Show everywhere the ad does not appear
If you untick Show everywhere and select no page, the ad stays saved but appears nowhere on the site.
View and click counters#
Number of views and Number of clicks are raised by the website itself. In the form they are read-only and saving the ad does not overwrite them — not even the views and clicks added while you had the form open.
Impression and click caps#
An ad stops showing as soon as it reaches either cap.
Useful for a sold campaign
Sell ten thousand impressions and enter that as the cap. You need not watch for when to switch the campaign off.
A cap of zero does not mean unlimited
An ad with a zero cap may not show at all. To leave it unrestricted, leave the field empty.
The HTML code#
The ad takes ready-made HTML — an image with a link, or code from an ad network.
Inserted code runs on your site
A script from an outside source can track visitors, slow the site down or break it. Insert only code from people you trust, and go through the page afterwards.
Mind how impressions are measured
The built-in counter works for code the system renders. An ad loaded by a third-party script will show up differently in your figures than in theirs.
Time limits#
Valid from and Valid until set the period the ad shows in. Unlike the impression and click caps, both fields are required — you cannot leave them empty, both must always be filled in. The end must not be before the start: the form will not save such an ad and shows "The end must not be before the start." at the Valid until field.
The form enters time to the minute. A stored validity with seconds (for example "until the end of the day", 23:59:59) stays unchanged unless you overwrite the time yourself.
Set a campaign up in advance
The ad starts by itself on the date you enter. There is nothing to watch for.
For no planned end, set the end date far in the future
The field cannot be left empty. For an ad with no planned end, enter a date far ahead as Valid until.
When an ad does not show#
- Is it active?
- Is it within its from–to period?
- Has it reached an impression or click cap?
- Does it have Show everywhere ticked, or is this page among the ones selected in page targeting?
- Is it assigned to a placement present on that page?
- Is the placement active?