Statistics#
An overview of revenue and what sells. Meant for orientation, not for accounting.
Find them under Eshop → Statistiky.
What they show#
- revenue for a period,
- order counts,
- best-selling goods,
- development over time.
The period is chosen with the filter above the chart.
Cancelled orders are not counted
All charts over orders (orders and revenue over time, best-selling items, shipping and payments) leave out cancelled orders and carry the note "Bez zrušených objednávek." (Canceled orders excluded.) under the heading. The Objednávky v čase (dle stavu) chart therefore does not show statuses that cancel the order (such as a cancelled or expired order). The dashboard widgets count the same way, so for the same period they show the same numbers. The complaints chart is not affected.
🔴 The numbers need not match your accounts#
Statistics count orders, accounting works with documents. They can diverge for several reasons:
| Situation | Effect |
|---|---|
| Order cancelled after the invoice was issued | the document exists, the order is not counted |
| Credit note | statistics may not deduct it the way accounting does |
| Unpaid order | may appear in revenue but not in the accounts |
| Different period | a document issued on 1 January for an order from 31 December |
Do not use statistics as a basis for tax
Documents from Invoicing are for that. Statistics are an operational overview — how much sold, what sells, when the slow season is.
What they are good for#
What to restock. The best sellers of the last month tell you what to order from the supplier before it runs out.
When to run a sale. Development over time exposes the slow periods.
What does not sell. Goods that have not sold once in six months take up room in the catalogue and in the warehouse.
Compare periods of equal length
Comparing "this month" with "last month" is already skewed by months having different numbers of days and weekends. The same month year on year says more.
Export#
Statistics cannot be exported
The screen offers eight charts (revenue and counts by period, carrier, payment method and complaints) with a period filter above each one — there is no export button. To work with the numbers elsewhere, you have to copy them out by hand.
When the numbers look wrong#
- Is the period right? The most common cause.
- Are you looking for cancelled orders? They are not in the statistics — cancelled orders are never counted. Unpaid orders (that are not cancelled) are counted.
- Is test data still in there? Trial purchases from the launch period can skew the numbers for a long time.