Margin report#
What you earn on what. It compares the selling price with the purchase price.
Find it under Sklad → Report marží.
Where the figures come from#
| Value | Source |
|---|---|
| Selling price | the e-shop price list at the moment of sale |
| Purchase price | the receipt, or the specific batch |
| Margin | the difference between them |
🔴 The report is exactly as accurate as your purchase prices#
That is the whole point of this chapter. When no price is entered on a receipt, the system counts zero — and the margin comes out at a hundred percent.
A zero purchase price looks like an excellent deal
Goods received without a price appear as pure profit. On one item nobody notices; across the assortment it distorts decisions about what to sell. Enter the price on every receipt.
Enter a price for samples and promotional items too
Even goods you got for free had an acquisition cost — shipping, duty. Zero belongs only where nothing really was paid.
Average or last purchase price#
The system keeps both. The average smooths out fluctuations; the last shows the current situation.
With rising prices the average flatters the margin
Goods bought cheaply a year ago drag the average down. When deciding on a new selling price, look at the last purchase price.
If you work with batches, the margin is calculated from the price of the batch actually written off — and is therefore the most accurate.
What the report does not contain#
A margin is the difference between purchase and selling price. It does not include other costs:
- delivery to the customer, unless they pay it,
- payment gateway fees,
- packaging, labour, complaints,
- comparison-site commissions.
A positive margin does not mean profit
On cheap goods with expensive delivery the margin can be positive and the trade still loss-making. Treat the report as an input, not as a profit and loss account.
What it is good for#
- What to sell more of. A high margin with decent volume.
- What to reprice. Goods that sell and yield almost nothing.
- Where the data is wrong. A margin of 100 % or a negative one usually means a missing or wrong purchase price, not a remarkable deal.